About this design
I was too young to be a Mod myself but grew up with my sister who was. To me, Mods are a romantic notion of a stylish youth subculture inspired by Satre and existentialism; fans of soul, ska, r&b and beat music and coffee bars.
Scooters were chosen as transport because all the mechanics were hidden, therefore ideal for riding without getting their expensive suits dirty...as was the reason Parkas were chosen as overcoats...to keep clothes clean. The Mod logo of the target usually sewn on the back of the parka was taken from the RAF roundel. Scooters were customised with mirrors and lights and lots of chrome.
Finding the vintage headlines of the clash between Mods and Rockers reminded me that memories are sometimes very selective! However, I have since read that the press milked this era for sensationalist journalism. Nothing changes!






























































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