When was the last time you were excited by a t shirt? I bought a t shirt in 1989 decorated with a hand painted abstraction of the Bayeux Tapestry. When I saw it I thought, get out of the way that shirt has my name on it. I was thrilled to find something that resonated with me. I spent 20 years or so looking to be similarly excited by a t shirt and came up short. WeAdmire and expression through the admiration of the things we admire is my answer to the ongoing general problem of 2nd rate decorated t shirts.