• Admiration is an inexhaustible pleasure
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Joseph Beuys

£ 29.00

This design admires Joseph Beuys, the German performance artist & sculptor. He had an interesting life, including his time in the German Airforce (Luftwaffe) during WW2, where he was a tail-gunner in a J-87 Stuka dive bomber. He was shot down, but saved by tribesmen between the German & Russian fronts... however this story has been subject to debate as to whether it really happened. After the war he began studying sculpture and graduated as a master student, but was hit with serious bouts of depression. He recovered though, and was appointed professor of 'monumental sculpture' at the Kunstakademie Düsseldorf. Beuys was an important teacher of famous neo-expressionist German artists as Jorg Immendorff, Walter Dahn and Kiefer. Beuys enlarged the area of art to the world and famously said: "To be a teacher (Beuys was teaching on the Düsseldorf Art Academy) is my greatest work of art. The rest is the waste product, a demonstration. If you want to express yourself you must present something tangible. But after a while this has only the function of a historic document. Objects aren't very important any more. I want to get to the origin of matter, to the thought behind it.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.