The famous/infamous words of Friedrich Nietzsche, `God is Dead` have always meant so much more to me than their original religious context. Essentially, he was saying that we have created God, but there is no such being, so we are free to do as we will. He even said that we are the ultimate murderers, and asked what we can do to justify this most awful crime. The answer is obvious: it is up to us to look after each other, to be the Gods we hope for. The designs take that idea and apply it to all man-made heroes, guardians and icons of protection. For me superheroes are very powerful, instantly recognisable images, and to kill them (as much as I love them) in a way, is to say that we must be our own superheroes, which I think is ultimately a very positive message.
*T-shirt design update*
In their infinite wisdom the BBC have taken a shine to this t-shirt design. You can catch Daniel Kaluuya's character Mac wearing this t-shirt in the BBC's The Fades!
Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.
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